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“Darren worked with us to turn our printed marketing – including key titles like our quarterly magazine and Christmas guide - into interactive and shoppable publications that appealed to a more digital segment of our membership. Darren was a joy to work with – making the whole process very simple and enjoyable.”


Rachel Finn, Head of Marketing, The Wine Society

“What an extraordinary experience thus far working with Hashtag Digital Media. As soon as Darren and his team shared the first drafts, I was blown away by. I look forward to pushing the boundaries in the future to bring our brand to life and continue to tell our story through this digital platform, thank you.”

Nick Mulvaney, Founder, Chicago City SC

"We have worked with Darren for a number of years now and his digital interactive programmes give us the perfect platform to increase our reach for advertisers and sponsors, provide exciting digital content such as video for supporters while also offering a new digital inventory that has revenue opportunities for the club. It’s the perfect win/win."


Clive Abrey, Commercial Director, Stevenage FC

'A former regional editor has launched a pioneering digital-only matchday programme for a professional football club which has ceased producing a print equivalent. Darren Isted, who spent 12 years in charge of Stevenage-based weekly The Comet, has worked with Stevenage FC to launch the groundbreaking publication, which is available will be available to fans in place of the traditional print programme.'

Hashtag Digital Media is proud to work alongside Stevenage Football Club to produce their interactive Matchday Programme. Here's what the club said:

The Club has made the decision to move away from printed Matchday Programmes this season and instead, will be offering a FREE Digital Editionthat supporters can view and download the day before a match. Working in partnership with Hashtag Digital Media, the change allows for greater scope in terms of the content delivered such as the option to include video and interactive quizzes, along with greater value for our advertisers with clickable links.


Other exciting features such as the ability to host a programme from the archives is also available. In this edition, we throwback to the first Matchday Programme of the 2009/10 Conference winning campaign. 

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"The interactive Matchday Programme was the first of its kind and the readership and engagement figures we have witnessed are really positive.

Cambridge United CEO, Alex Tunbridge

This is the EFL's first ever fully Interactive Digital Matchday Programme and the Club is proud to have broken this new ground. Sponsorship opportunties are still available - contact Elliot Brown for more information. Please click here to view or download the Stevenage vs Exeter City Digital Matchday Programme.


Stevenage FC CEO, Alex Tunbridge says the roll-out was a success.

"The interactive Matchday Programme was the first of its kind and the readership and engagement figures we have witnessed are really positive.

"We are delighted to offer our advertisers the opportunity to provide supporters with bespoke offers and promotions through the unique platform available."

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